Our expert Luboš Kukučka has been working with developers from SAS on a project for Home Credit International.

Innovativeness of this project lies in its application of the SAS hybrid architecture and the CI 360 solution. Connecting the world of cloud with an on-premise solution will facilitate easy implementation of the Email Engage module, which is one of the most modern marketing channels. It generally uses email as an effective and direct communication channel between the brand and its customers and undoubtedly offers many benefits.

First and foremost is the high and fast availability of the solution in the cloud, which significantly reduces the overall implementation and integration time. It also supports creation of email solutions. You can easily prepare them in the Email Engage environment without any coding knowledge. This will speed up the whole process and save time. Another great asset is the integrated library in CI 360. It is an ideal tool for managing images and templates that can be used in multiple creative outputs. Its capabilities include also email previews, spam tests, and message delivery reports. Last but not least, CI 360’s readily available analytical data enable fast and easy analyses of email campaign success and customer behavior. 

For more details, do not hesitate to contact our expert Lubos Kukučka at lubos.kukucka@byadf.cz. He will be happy to explain all advantages of the Email Engage CI 360 solution and answer your questions.

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