Articles

We share our experience and expertise not only with our employees, but also try to spread it among other IT communities. Our articles cover topics related not only to SAS technologies, but also trends and news in the field of CRM systems, data analytics or threat detection in payments.

NEODATA - A UNIQUE REAL-TIME SERVICE FOR DATA UNIFICATION AND ANALYSIS ACROSS SYSTEMS AND TECHNOLOGIES

NEODATA - A UNIQUE REAL-TIME SERVICE FOR DATA UNIFICATION AND ANALYSIS ACROSS SYSTEMS AND TECHNOLOGIES

24.07.2023

Prague, 25 July 2023 - Analytics Data Factory, a Czech expert on managing and leveraging corporate data, introduces NEOData, a new service for data acquisition, processing, and analysis across systems and technologies.

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NIS2 DIRECTIVE WILL TIGHTEN CYBERSECURITY REQUIREMENTS FOR BOTH GOVERNMENT AND BUSINESSES; WE ARE AMONG THE FIRST TO BE READY

NIS2 DIRECTIVE WILL TIGHTEN CYBERSECURITY REQUIREMENTS FOR BOTH GOVERNMENT AND BUSINESSES; WE ARE AMONG THE FIRST TO BE READY

15.11.2022

Analytics Data Factory has successfully passed a several-month audit to receive the TISAX® Level 3 certification. The Trusted Information Security Assessment Exchange (TISAX) is a German security standard that guarantees an organization’s ability to protect sensitive partner and customer data.

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OMNICHANNEL CAMPAIGN MANAGEMENT SOLUTION

OMNICHANNEL CAMPAIGN MANAGEMENT SOLUTION

04.11.2021

Consumers are inundated with commercial offers. What determines successful acquisition of a new customer?

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THREE WAYS TO MODERNIZE MARKETING TECHNOLOGY AND CUSTOMER EXPERIENCE

THREE WAYS TO MODERNIZE MARKETING TECHNOLOGY AND CUSTOMER EXPERIENCE

23.08.2021

Analytics Data Factory is working with SAS on marketing transformation. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each channel separately. It focuses on brand, demand, and engagement, with the customer at the center.  

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SAS CUSTOMER INTELLIGENCE 360: BEHAVIORAL ANALYSIS, TARGETING, AND NEW WAYS OF REACHING OUT TO CUSTOMERS

SAS CUSTOMER INTELLIGENCE 360: BEHAVIORAL ANALYSIS, TARGETING, AND NEW WAYS OF REACHING OUT TO CUSTOMERS

20.07.2021

There is no question that we are all increasingly, and often exclusively, interacting with brands digitally. Consumers enter the online space through countless mechanisms – from PCs and mobile apps to AI-enabled voice assistants to sensor-based wearables. Engagement is diversifying in fascinating new ways.

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BUILD CUSTOMER SATISFACTION EFFECTIVELY WITH CUSTOMER DATA PLATFORM

BUILD CUSTOMER SATISFACTION EFFECTIVELY WITH CUSTOMER DATA PLATFORM

29.06.2021

As technology advances at a fast pace, customer expectations keep growing accordingly, and the number of channels through which brands can interact with them has been expanding rapidly.

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DON’T UNDERESTIMATE THE IMPORTANCE OF THE QUALITY OF SUPPORT; EXTERNAL EXPERTS CAN HELP YOU REDUCE COSTS AND COMPENSATE FOR STAFF SHORTAGES

DON’T UNDERESTIMATE THE IMPORTANCE OF THE QUALITY OF SUPPORT; EXTERNAL EXPERTS CAN HELP YOU REDUCE COSTS AND COMPENSATE FOR STAFF SHORTAGES

17.02.2021

If you want to work efficiently and prevent all sorts of problems, professional support plays a key role.

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WE HELP OUR CUSTOMERS IMPROVE COMMUNICATION

WE HELP OUR CUSTOMERS IMPROVE COMMUNICATION

26.01.2021

Our expert Luboš Kukučka has been working with developers from SAS on a project for Home Credit International.

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EARLY DETECTION PLAYS A KEY ROLE IN FIGHTING PAYMENT FRAUD. THIS IS HOW TO STAY ALERT

EARLY DETECTION PLAYS A KEY ROLE IN FIGHTING PAYMENT FRAUD. THIS IS HOW TO STAY ALERT

24.11.2020

With increasing digitization and popularity of online transactions, payment fraud has also been on the rise, unfortunately. FTC, the US government agency responsible for protecting consumer rights and enforcing competition rules, estimated financial losses incurred by fraud victims at USD $1.48 billion in 2018. The increasing number of fraud cases worldwide is therefore extremely worrying not only for consumer victims but also for businesses.

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DATA AS THE KEY TO OPTIMIZING YOUR BUSINESS

DATA AS THE KEY TO OPTIMIZING YOUR BUSINESS

09.11.2020

Data is often the most valuable business asset. They can be the key to optimizing processes, increasing customer satisfaction, improving productivity and at the same time highlighting new trends and enabling timely response. That is why a thorough data analysis is essential, if you don’t want to rely purely on your business instinct.

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CUSTOMER DATA OVER GOLD. FIND OUT HOW TO USE THEM EFFECTIVELY TO YOUR AND YOUR CUSTOMER’S BENEFIT

CUSTOMER DATA OVER GOLD. FIND OUT HOW TO USE THEM EFFECTIVELY TO YOUR AND YOUR CUSTOMER’S BENEFIT

30.09.2020

Attracting the attention of customers, who are often literally paralyzed by the huge amount of information and offers, is not easy nowadays. The key to success is therefore a perfect knowledge of their needs and the ability to track the customer journey across various traditional and digital channels.

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INNOVATIVE APPROACH TO IMPLEMENTING A FRAUD DETECTION SYSTEM IN A COMMERCIAL BANK EARNED ANALYTICS DATA FACTORY THE MOST RELIABLE PARTNER AWARD

INNOVATIVE APPROACH TO IMPLEMENTING A FRAUD DETECTION SYSTEM IN A COMMERCIAL BANK EARNED ANALYTICS DATA FACTORY THE MOST RELIABLE PARTNER AWARD

30.09.2020

At the beginning of this year, SAS Institute Czech Republic awarded its partners in several areas of cooperation. Analytics Data Factory (ADF) was named the 2022 Most Reliable Partner in Platform Services.

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More than half of business intelligence deployment projects fall

More than half of business intelligence deployment projects fall

20.09.2020

According to a recently released study, Business Intelligence 2020, nearly 60 percent of enterprise information management projects fail to be properly deployed and leveraged. The main reason is insufficient preparation, where the objectives and requirements for the system are not clearly defined, there is no implementation plan with the scope and timeline, and the structure and competencies of users in the organization are not properly addressed.

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THE FUTURE OF BI IS VISUALIZATION AND EMPOWERED USERS

THE FUTURE OF BI IS VISUALIZATION AND EMPOWERED USERS

19.09.2020

Today’s world is increasingly connected by virtual networks. All processes from planning to delivery of goods and services are getting faster, and consumers expect everything in real time while receiving the greatest possible experience.

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Banking fraud detection is not possible without in-depth data analysis in real time

Banking fraud detection is not possible without in-depth data analysis in real time

15.08.2020

In mid-September, the new European Payment Directive came into force, requiring Strong Customer Authentication. Electronic payment service providers have had to introduce new authentication elements for transaction authorization by clients.

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