We share our experience and expertise not only with our employees, but also try to spread it among other IT communities. Our articles cover topics related not only to SAS technologies, but also trends and news in the field of CRM systems, data analytics or threat detection in payments.
Prague, 25 July 2023 - Analytics Data Factory, a Czech expert on managing and leveraging corporate data, introduces NEOData, a new service for data acquisition, processing, and analysis across systems and technologies.
Analytics Data Factory has successfully passed a several-month audit to receive the TISAX® Level 3 certification. The Trusted Information Security Assessment Exchange (TISAX) is a German security standard that guarantees an organization’s ability to protect sensitive partner and customer data.
Consumers are inundated with commercial offers. What determines successful acquisition of a new customer?
Analytics Data Factory is working with SAS on marketing transformation. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each channel separately. It focuses on brand, demand, and engagement, with the customer at the center.
There is no question that we are all increasingly, and often exclusively, interacting with brands digitally. Consumers enter the online space through countless mechanisms – from PCs and mobile apps to AI-enabled voice assistants to sensor-based wearables. Engagement is diversifying in fascinating new ways.
As technology advances at a fast pace, customer expectations keep growing accordingly, and the number of channels through which brands can interact with them has been expanding rapidly.
If you want to work efficiently and prevent all sorts of problems, professional support plays a key role.
Our expert Luboš Kukučka has been working with developers from SAS on a project for Home Credit International.
With increasing digitization and popularity of online transactions, payment fraud has also been on the rise, unfortunately. FTC, the US government agency responsible for protecting consumer rights and enforcing competition rules, estimated financial losses incurred by fraud victims at USD $1.48 billion in 2018. The increasing number of fraud cases worldwide is therefore extremely worrying not only for consumer victims but also for businesses.
Data is often the most valuable business asset. They can be the key to optimizing processes, increasing customer satisfaction, improving productivity and at the same time highlighting new trends and enabling timely response. That is why a thorough data analysis is essential, if you don’t want to rely purely on your business instinct.
Attracting the attention of customers, who are often literally paralyzed by the huge amount of information and offers, is not easy nowadays. The key to success is therefore a perfect knowledge of their needs and the ability to track the customer journey across various traditional and digital channels.
At the beginning of this year, SAS Institute Czech Republic awarded its partners in several areas of cooperation. Analytics Data Factory (ADF) was named the 2022 Most Reliable Partner in Platform Services.
According to a recently released study, Business Intelligence 2020, nearly 60 percent of enterprise information management projects fail to be properly deployed and leveraged. The main reason is insufficient preparation, where the objectives and requirements for the system are not clearly defined, there is no implementation plan with the scope and timeline, and the structure and competencies of users in the organization are not properly addressed.
Today’s world is increasingly connected by virtual networks. All processes from planning to delivery of goods and services are getting faster, and consumers expect everything in real time while receiving the greatest possible experience.
In mid-September, the new European Payment Directive came into force, requiring Strong Customer Authentication. Electronic payment service providers have had to introduce new authentication elements for transaction authorization by clients.
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